Adidas ALPHAEDGE 4D AR

Role: Designer
Agency: Happylucky

Strategy
We created a limited time augmented reality experience to highlight the 3d printing technology that makes up the DNA of the shoe. Customers could find this uniquely designed point of purchase at any Finish Line, Hibbits and JD Sports and activate through their mobile phone. The experience allowed for video capture to be shared directly to their social media channels, as well as was seeded to influencers directly.