Adidas Women’s Community - Los Angeles

Role: Designer
Agency: Happylucky

Strategy
Scale and impact
CREATE CONFIDENCE, CREATE COMMUNITY
and CREATE BETTER

Keep it local
We stayed local. We partnered with groups already working in each community. We elevated Influencers who were natural community leaders.

Collaborate 
Provided a sustained opportunity for connection
and conversation – a purpose-built community.

Lead from within 
Elevate real women who exemplify the community
values in a micro-Influencer-led strategy.