Adidas Creators Series - Santa Monica Store

Role: Lead Designer + On-Site art director
Agency: Happylucky

Strategy
Blurring the lines between in-store and out-of-store, we created a series of programs around training for versatile athletes. Each month we held a different event, wether it was HIIT on the beach or Yoga in the store, we always provided a trainer lead class. Their workout was followed by an in-store happy hour to refuel, customizations to provide for a unique shopping experience, World Cup watch party or crafting for the holidays. 

Attendees can rsvp using the custom microsites created for each event, and by partnering with various fitness influencers to spread the word on their channels, we were successful in filling each available slot.