Adidas Creators Series - Century City Store

Role: Lead Designer + On-Site art director
Agency: Happylucky

Strategy
For “Wellness Wednesdays” we partnered with the Century City mall to create a unique large scale yoga experience. We cross posted on Adidas and Century channels to promote a record turnout. Immediately following, guests were directed to the Adidas store for a photo styling session and wellness experience that generated traction across the social sphere and delighted attendees. We further cemented adidas as the go-to wellness authority and incorporated adidas products into our guests athleisure wardrobe, with a stylist-guided shopping experience.